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BARI – CMC’s rise continues in all the markets covered by the manufacturer, and the participation in physical events of the “red CMC” spider company continues, which will now be the gold sponsor of GIS – Giornate Italiane del Sollevamento 2021. The event will be held from 7 to 9 October 2021 in Piacenza, in the prestigious location of Expo Piacenza.

CMC will already be present at the trade fair at stand L24-M19 outdoors, but now, thanks to the agreement just ratified, CMC’s visibility and presence at GIS will be doubled, with the presence of the company logo on all digital and physical marketing and communication material that will be published by the trade fair before, during and after the event.

Commenting on the sponsorship agreement, Alessandro Mastrogiacomo, CMC’s Export Sales Director, said:

<<Our in-house Marketing and Communications team is always keen to take advantage of all the opportunities that arise in the market, to increase our brand perception, establish our brand and at the same time “make our platforms talk” to our current and new users.

I feel very fortunate to have a working group of under-35 managers ready to make our brand relevant, and I am satisfied with the work done so far.

In the future, I’m sure we will continue to take advantage of new sponsorship opportunities, as we did with the last IAPA Awards, which was an unprecedented success in getting our company out to even more people in a crucial market for us, the UK, where we have been leading for the last two years.

To be Gold Sponsor of the Gis 2021, in Italy, at home, after the period we have been through, is an act of love we wanted to do for our country and a boost of confidence for the whole Italian lifting industry.>>

The company, which has been participating in international trade fairs since July 2021, is now also taking part in The Utility Expo 2021, formerly known as ICUEE, at the Kentucky Exposition Center, in Louisville, Kentucky, with a large team of Export Managers and engineers, able to cover several markets and several events at the same time.

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